Last Sunday was my final Christmas market of the year in London at the Crafty Fox Market Peckham. I have to admit it feels pretty relieving to have finished up my markets for the year as I am well and truly knackered now but it’s been a lot of fun and a lot of success which is wonderful!
As it turned out Crafty Fox was actually my least successful market this year which I was quite surprised by since it was very busy all day. I perhaps a little naively expected London customers to have a little more spending money in their pockets. The event was really well run with upbeat music playing and a real buzz throughout the venue from start to finish. I was only just about set up before customers were already coming through the doors when it opened. It was lovely to meet new fans as always and learn from other traders at the event so there was certainly still a lot to take away from the day. The crowd seemed significantly younger on average than I would usually see at the Made In Bristol Gift Fair which I think was down to the area of London and I feel may have had some effect on my sales. I also couldn’t help wonder if the wildlife based theme of my work may appeal more to people who choose to live in an area with such a large amount of surrounding countryside like Bristol has.
I had always wondered if I’d been holding myself back by fearing driving in London and missing out on events like Crafty Fox so the purpose of going had always been intended as a bit of a test. It’s very interesting to now know, and a little comforting even, that I don’t need to feel I’m missing out on too much through living outside of the capital and it also reminded me of just what an amazing thriving creative community there is in Bristol. For now I’m undecided if I may revisit Crafty Fox as a trader but I’m certainly feeling more ready to conquer a London trade show now I’ve managed driving around in the city a little.
Like a lot of the traders at the market, I only had a small square table to work with so this was another challenge I conquered through doing the market. I’ve felt like my stall displays perhaps could have done with an upgrade since launching a lot more products this year so this gave me a good reason to invest in some new display props. I was pretty pleased that I managed to put everything on display using height to my advantage. This is another aspect that’s got me excited about exhibiting at a trade show as good presentation will be everything and I’m excited to start planning how I could lay out my stand.